The ideal placement of video on your website

Author: Will Sherwood

Posted on: 18th November 2019

Not sure where to place your video to gain maximum exposure? Well, in this article we're going to explain a few ways of how you can get the most out of it and achieve the exposure that you desire

As your homepage will be your most visited page, we're going to focus on how best to use video on it.

What type of videos work best on a homepage?

We all know that we only have 50 milliseconds to grab a users attention, right? Don’t worry, you can be forgiven for not knowing that, but you’ve got to make those 0.05 seconds count! And yes that’s 0.05, not 0.5. 

You need to make sure that the video you choose is short but captivating. It will be the first video your potential clients see. You need to make sure the video you select engages with your target audience and creates a memorable impression. 

We're not talking about videos that go into incredible detail about specific features or benefits. The type of video I'm referring to is a brand style video (click here to watch a video we’ve created on the importance of a brand video). It doesn't overload you with information. It gets across the culture and passion of your business. 

Take a look at some examples below. 

Video Thumbnail

As you can see, these are not focused on specific features or products. They hook you in and get their brand across in a captivating way. 

Where to place your video?

Now we're going to get into a bit more technical detail on where you should place your video! 

Above the fold

I know, everyone says everything should be above the fold right? It's because it's the first thing your users will see, it's the one part of your website you can guarantee they will see. 

You've invested your money and your time in creating this incredible video that encapsulates your company perfectly. Be bold and devote some serious real estate to your video. 

The key to using video above the fold (and anywhere really) is to make sure the user can't miss it. 

As you can see, they aren’t focused on specific features or products. They hook you in and get their brand across in a captivating way. 

Where to place your video?

Now we're going to get a bit more technical on where you should place your video! 

Above the fold

I know, everyone says everything should be above the fold, right? Well, that's because it's the first thing anybody will see, it's the one part of the website that you can guarantee everybody will see. 

You've invested your hard earned money and your precious time into creating this incredible video that encapsulates your company perfectly. Now you need to be bold and devote some serious airtime to your video. 

The key to using video above the fold (and anywhere really) is to make sure the user can't miss it. 

Be clear on how to watch the video

It's easy to miss this, but make sure it's crystal clear that there is a video to be played. 

If you can't commit to embedding the video directly onto the page, then you need to be telling your users "Click here to watch our video" and always include a play button sign! We process images much faster than text so make sure it's easy for them to spot the video by using imagery and icons. 

It's not a one size fits all!

We may be a bit biased on how videos should be displayed, but we also understand that every business is different, and no one solution works for everyone. 

This may be the most important part you can take away from this article. You need to test and try different things. There are multiple ways of displaying your video on your homepage, so make sure to try them all. 

Don't just stick with one and hope it works. Track the video monthly; see how many views it's getting. If you think it could be performing better, then change it, try something new. 

Every time you make a change, keep an eye on your stats. Is it doing better or worse? Keep on doing this until you're confident you're getting the best results.

Our price guide

Whilst every project is unique and is priced accordingly. Having a rough indication of costs can help to save you time in your decision making process. This guide provides information on the different videos that we produce and their respective costs.

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