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Here’s number one.

It’s important to have a clear call to action. So what do you want the view to do next maybe download a free resource or a range of chat with one of your team?

If you don’t tell them what you want them to do next then they won’t and it could result in a lost opportunity.

Number two data capture is crucial that is it changing of potential client’s email address or phone number the value that you’re gonna provide in the video that they’re going to watch number three use videos on landing pages landing pages are used to convert visitors and move them further down the sales and marketing funnels.

You should experience an increase in lead generation by using specific tailored videos with clear calls to actions on your landing pages number four track the success of your video.

It’s the only way to know if your video is delivering the results that you set out to achieve whether that’s views or click throughs.

It’s really important to have sight of how your videos perform.

Number five repurpose your video content now that you’re tracking your video success, you can use these results to repurpose your content to suit the audience that is watching it.

The cost effective way to get the most out of your existing video content and to generate further leads for yourself number six use videos in your proposals.

Most quoting systems allow for videos to be added to proposals nowadays having a couple of video case studies from relevant clients can really help to add credibility to your business and to your proposal number seven optimise your YouTube channel.

Once you understand the keywords and phrases that people are using to find your videos. You need to be updating the description on your channel to include these words and phrases.

Also in the description you can add direct links to landing pages on your website, which will deliver highly targeted traffic to your website.

If you’re interested in seeing how we could help you, download our Price Guide here.

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