Have you ever engaged with a website, trolled through a forum, and walked away feeling a little bit confused? I'll be honest. This happens to me all the time.
Video can be an excellent way of answering those frequently asked questions. So for instance, have you ever had a problem with your boiler?
Say the pressure's gone or something like that, then you need to get it sorted. You don't really wanna be going through forums, through websites. It all becomes really laborious and confusing. Hence why massive boiler companies that are nationwide or even worldwide are using video content.
You look on those pages and a video might have tens of thousands of views, so it's obviously a really effective way for getting your point across. In turn, this video content actually positions them as experts.
So when the time comes that you actually want to make a purchasing or a buying decision, you're likely to think of this company. You trust them. You feel like they know what they're talking about, and when your boiler packs in, it's gonna be the first place you go.
This sort of information can be backed up by stats.
HubSpot, for example, reports that 72% of customers would prefer to engage with a product or service through video. In turn with YouTube being the second largest search engine in the world, this is obviously showing that video is the way forward.
As well as being clear and concise with your video content, it's really important to build trust. HubSpot report that 58% of customers would trust a company that uses a product video to sell their product.
Online jeweler Ice.com actually reported a 25% reduction in returns for their products because they'd been upfront beforehand. In summary, explainer videos or product videos are a great way of getting to the point.
They also build a lot of trust and they put you in the driving seat when your potential customer wants to make a buying decision.