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Seven Video

Free template

The B2B Video Brief Template

Most video briefs say what to make, not what it needs to achieve. This framework aligns your team, sharpens your strategy and gives your creative partner the clarity to create video that supports your goals.

Format
PDF, 11 Pages
Inside
8 Sections
Cost
Free

Get the template

Free. Fill in your details to download the 11-page PDF.

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Seven Video really get it. They’re great at understanding the brief, taking it on board and translating ideas into video.

Michelle Williamson, Radiocoms

Trusted by marketing teams at

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What’s inside

Eight sections, in the order you need them

Work through it from the beginning. Each section builds on the one before, taking you from the practical details and strategic thinking through to creative direction, production and approval.

  1. Project snapshot

    Project name, budget range, target launch date and key milestones.

  2. Strategic direction

    The business objective, what the video needs to achieve, how you’ll measure success and who it’s for.

  3. Project context

    The wider campaign or priority it supports, and what viewers should think, feel or do afterwards.

  4. Message & brand

    Your headline message, the points that back it up, and how the video should sound and feel.

  5. Videos, formats & channels

    The content you need, where each piece will be used, target lengths and any cutdowns or captions.

  6. Creative preferences

    Reference videos, and what you like or dislike about each one.

  7. Content & production

    Existing assets, who might appear on camera, locations and anything else your partner needs to know.

  8. Stakeholders, approvals & delivery

    Who’s involved, who pulls feedback together and who has final approval.

From the template

Start with th.e business. Then brief the video.

A strong video brief does more than describe what you want to make. It gives your team and creative partners a shared understanding of the business objective, audience, message and action behind the project. That clarity leads to better ideas, more useful feedback and fewer costly changes later.

Get the template

11 pages, 8 sections and the questions to answer before your next video project. Free to download.

Tell us what your video needs to achieve

Share a few details about your project. We’ll review them and get in touch to arrange a short introductory call.

What happens next

  1. A 15-minute introduction
     One of our team will get in touch to understand the basics, answer any initial questions and make sure we’re the right fit.
  2. See how we work
     Before the discovery call, we’ll send you a couple of short videos so you know more about our approach and what to expect from working with Seven.
  3. A focused discovery call
     We’ll explore your business, industry, audience and objectives in more detail, then start shaping the right approach for your project.
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