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Seven Video

Free webinar

How to make your B2B video budget work harder

Five practical ways to get more from every video you commission, without necessarily spending more. Real client examples, then a live Q&A.

Date
4 Dec 2026
Time
10:00
Length
25 mins + Q&A
Where
Online, free

Save your free place

Can’t make it live? Register anyway and we’ll send you the recording.

Consent(Required)

Paul Sherwood Co-Founder, Seven Video

Trusted by marketing teams at

  • Heineken Logo
  • Esri UK Logo
  • Insurance Insider Logo
  • AB World Foods Logo
  • Techoraco Logo
  • PXC Logo

What you’ll learn

Five ways to make your budget go further Intro

Getting more from your video budget doesn’t always mean spending more. Often it’s about planning smarter, making better use of what you already have and giving every piece of content a job to do.

Paul will share real examples of how we’ve helped B2B brands get more from their video budgets, plus ideas you can apply to your own plans.

  1. Start with the results you want

    Why defining your objectives before deciding on deliverables helps you get more from your investment.

  2. Plan smarter, spend smarter

    How joining up your video activity can save time, reduce unnecessary costs and make production more efficient.

  3. Get more from every production

    How to turn one filming opportunity into multiple pieces of useful content, without multiplying your budget.

  4. Make your content work harder

    Why planning where, when and how you’ll use each video is just as important as producing it.

  5. Prove the value of your investment

    How to measure what matters and demonstrate the impact of your video activity.

Who it’s for

B2B marketing teams who already invest in video

Whether you’re planning an ongoing programme of video content or have a few individual projects coming up, you’ll leave with practical ideas to help you get more from your investment.

  • Marketing Managers
  • Heads of Marketing
  • Marketing Directors

Your host

Paul Sherwood Co-Founder, Seven Video

Paul co-founded Seven with his brothers and is the main contact for most of our clients. He’s a big believer in keeping business simple, and he loves hearing that a client video has delivered bang on brief.

The videos that Seven produced for us have helped us generate over 460 leads as part of our Infrastructure and Brand Campaigns, and have been incredibly valuable.

Shaz Qamar Senior Global Brand Specialist, Esri

Save your place

4 December 2026 at 10am. 25 minutes plus a live Q&A. Free, online, and we’ll send you the recording afterwards.

Tell us what your video needs to achieve

Share a few details about your project. We’ll review them and get in touch to arrange a short introductory call.

What happens next

  1. A 15-minute introduction
     One of our team will get in touch to understand the basics, answer any initial questions and make sure we’re the right fit.
  2. See how we work
     Before the discovery call, we’ll send you a couple of short videos so you know more about our approach and what to expect from working with Seven.
  3. A focused discovery call
     We’ll explore your business, industry, audience and objectives in more detail, then start shaping the right approach for your project.
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