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Seven Video

Free ebook

The Marketer’s guide to creating videos that deliver results

Great video starts with the right idea. Our new ebook shares practical ways to generate ideas for your video content, develop the strongest ones and shape them into stories your audience will care about.

Format
PDF, 30 pages
Chapters
4
Includes
2 templates
Cost
Free

Get the ebook

Free. Fill in your details to download the 30-page PDF.

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Seven Video helped us create films that felt fresh, modern and much more authentic than the usual corporate content. They really nailed the narrative.

Mark Walker, Heineken

Trusted by marketing teams at

  • Heineken Logo
  • Esri UK Logo
  • Insurance Insider Logo
  • AB World Foods Logo
  • Techoraco Logo
  • PXC Logo

What’s inside

Four chapters, from objective to story

This guide will help you get from business objective to strong video idea, with practical ways to sharpen your brief, generate concepts and build stories your audience actually wants to watch.

  1. Define your video

    The purpose and goal, your target audience, the customer journey and the action you want people to take.

  2. Write a better brief

    Why better briefs get better results, plus a practical video brief template.

  3. Find the big idea

    How to generate better video ideas, including the Walt Disney method, reverse brainstorming and time-boxing.

  4. Build the story

    Purpose, people, plot and places, six useful plot points and a storytelling template.

From the ebook

Great B2B video ideas don’t appear out of nowhere.

They come from understanding what the business needs, who you need to reach and what you want those people to think, feel or do. Then comes the creative bit.

Get the ebook

30 pages, 4 chapters and 2 templates to take you from business objective to strong video idea. Free to download.

Tell us what your video needs to achieve

Share a few details about your project. We’ll review them and get in touch to arrange a short introductory call.

What happens next

  1. A 15-minute introduction
     One of our team will get in touch to understand the basics, answer any initial questions and make sure we’re the right fit.
  2. See how we work
     Before the discovery call, we’ll send you a couple of short videos so you know more about our approach and what to expect from working with Seven.
  3. A focused discovery call
     We’ll explore your business, industry, audience and objectives in more detail, then start shaping the right approach for your project.
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