Context:

“We Are The Heart” celebrates the people who make Heart of Yorkshire Education Group what it is.

Filmed across campuses in Selby, Wakefield and Castleford, the video brings the Group’s seven core values to life through authentic stories from staff and students. More than introducing an ethos, it shows what those values look like in everyday life.

The video was created to strengthen staff engagement, encourage participation in staff surveys and position Heart of Yorkshire as a place where people feel valued, supported and proud to work.

The Brief:

Heart of Yorkshire Education Group wanted to relaunch its Group Ethos with a video that would engage both current and future colleagues.

The challenge was to create a video that strengthened pride across the organisation, reinforced its shared values and supported its journey towards Ofsted’s “exemplary” standard. It also needed to challenge common perceptions of careers in education by highlighting the sense of purpose, community and fulfilment that comes from helping people achieve their potential.

Approach:

A strong culture starts with the people who live it every day.

Working closely with Heart of Yorkshire, we developed a story-led concept built around real staff, real students and real experiences. During pre-production, we mapped each of the Group’s seven core themes to locations and contributors across all three campuses, ensuring every interview and every scene reinforced the wider story.

Across a three-day shoot, we captured authentic moments from classrooms, workshops and shared spaces, alongside personal reflections from the people at the heart of the organisation. In the edit, we brought these stories together into a warm, engaging video that builds pride, strengthens connection and supports Heart of Yorkshire’s long-term cultural ambitions.