View more

Videos that generate results start with the right idea. Download the B2B Marketer’s Guide here.

Seven Video

What’s involved in creating the best video case studies?

Paul Sherwood Co-Founder

We’re getting asked more & more about video case studies at the moment.

In our experience, they are the best videos to help convert leads.

But they need to be done properly.

Getting a few friendly clients, to say a few nice words isn’t the best way to approach them.

You need to think strategically, in terms of the types of clients you approach.

They must fit the demographic of your ideal clients.

Ideally you want different case studies that fit the different aspects of your ideal client.

Whether that be based on the company size, industry, product or problem that you solved.

Once you’ve chosen the best companies, you want to be focusing on the key messages we’re getting from them.

What problem did you solve?

As it’s likely that potential customers are currently experiencing the same problems.

What were the results?

Tangible results are crucial for an impactful case study.

The video should start with the strongest possible statement.

Your potential clients need to know that this video is for them & that you can solve their problems.

Grab their attention immediately.

Up Next

Got a project in mind?

Want to know more about Seven Video or just need a bit of advice? Get in touch!

"*" indicates required fields

Tell us what your video needs to achieve

Share a few details about your project. We’ll review them and get in touch to arrange a short introductory call.

What happens next

  1. A 15-minute introduction
    One of our team will get in touch to understand the basics, answer any initial questions and make sure we’re the right fit.
  2. See how we work
    Before the discovery call, we’ll send you a couple of short videos so you know more about our approach and what to expect from working with Seven.
  3. A focused discovery call
    We’ll explore your business, industry, audience and objectives in more detail, then start shaping the right approach for your project.
Select Project Type(s)