There’s such a skill involved in interviewing somebody, a skill that I personally think is massively underrated.

And it’s not as easy as you’d think, like I said, anybody can ask a series of questions but getting the best responses takes skill.

Take a case study for example, we usually get sent a list of questions that our clients want us to ask.

But to be honest, we’re more interested in understanding the answers they want us to get.

That way, we can ask different questions & probe further until we get the desired response.

We don’t want to leave anything to chance, the words that your clients say during that interview will directly impact the amount of business you win from potential clients that watch it.